About umbro

Umbro, Ltd., a subsidiary of NIKE, Inc., is the original Manchester based football brand that invented sportswear and sports tailoring. Umbro’s first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in. Today, the company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear and equipment that blend performance and style.

Introduction

Out of all the D&AD briefs i thought that umbro sounds like the most intresting and i think i could have alot of fun with this one. This will also be a chalange due to the fact i have always avoided football culture. My backup brief is the illustration project by diesel.