Sunday, 27 February 2011
new background idea
I wanted to create a distressed background for my posters to create a more youthful and intresting look than the simplistic posters ideas so far. I dont think simplistic is the right way to go with this as it wont attract the audience this is aimed at.
I knew the kind of look i wanted and was thinking how i was going to do it when i realised i had a guitar hanging on my wall that had being finished to look unfinished and aged.
I photographed the back of it and then played around with the levels, contrast ect to get the right colour.
I knew the kind of look i wanted and was thinking how i was going to do it when i realised i had a guitar hanging on my wall that had being finished to look unfinished and aged.
I photographed the back of it and then played around with the levels, contrast ect to get the right colour.
Friday, 11 February 2011
Mixing the two ideas together
This mixes the boots are made for walking and play umbro live umbro ideas together.
Even though i think it looks good im not sure about the font, being aimed at football fans i think it needs an in your face font with some attitude.
Tuesday, 8 February 2011
WHOOPS!
i have just realised iv being saying these boots are made for walking when its walkin'
not that important but if i want the pop culture refference to work it should be corrected.
not that important but if i want the pop culture refference to work it should be corrected.
A STUPID idea that a GOOD slogan came from
With the new shoes being the ones you would wear at all times off the football pitch you basicly live in them so i had a moment of madness and thought about the old women that lived in a shoe and thought i could make the new shoe into a house with the slogan PLAY IN UMBRO, LIVE IN UMBRO.
I hate the idea but i think the slogan could really work and also it sells football boots too, Double wammy.
I hate the idea but i think the slogan could really work and also it sells football boots too, Double wammy.
First Poster Ideas
After drawing some layous i decided to quickly try making a couple of them up in indesign. here they are.
Monday, 7 February 2011
These boots are made for walkin
"These Boots Are Made for Walkin'" is a pop song written by Lee Hazlewood and recorded by Nancy Sinatra. It was released in February 1966 and hit #1 in the United States and United Kingdom Pop charts.
Subsequently, many cover versions of the song have been released in a range of styles: metal, pop, rock, punk rock, country, dance, and industrial (see selected list below). Jessica Simpson made #14 in the United States in 2005 with her version based on the movie, The Dukes of Hazzard. Geri Halliwell and Jewel also released remakes of the song.
The song was listed at #90 on ARIA Charts: Best of All Time - Singles
The Idea!
UMBRO want to advertise a shoe that is designed to be worn for everything except football so my idea is to base a campaign on an old song called these boots are made for walking. The song is used in TV shows and films constantly and also Jessica Simpson released a slutted up version not long ago that was used on the dukes of hazzard film so most people will know the song.
I am going to use posters and im also thinking of doing a story board for a tv ad using humor doing a slight parody of the Jessica Simpson music video.
I am going to use posters and im also thinking of doing a story board for a tv ad using humor doing a slight parody of the Jessica Simpson music video.
UMBRO research part 4 (Previous shoes)
With this being a project for a new umbro shoe i thought i should quickly look into previous shoes from umbro.
STII
A sleeker, minimal, smarter, deadlier version of the Stealth boot, the new Umbro STII is sure to be popular with the crafty player on the pitch. Building on the design factors that made the Stealth so successful, the STII is available with either a leather or synthetic upper, both of which offer improved control, alongside embossed medial grooves for greater purchase. With outsole studs configured to provide greater traction and a cushioned insole providing more comfort, the STII allows players to concentrate on what they do best - beating the opposition, and looking great while they do it.
The Specaili
The Speciali has developed a reputation as a classic boot chosen by those players who favour simple elegance over modern designs. The boots show a traditional yet subtle integration of state of the art technologies, including a covered lacing which helps provide total ball control and unparalleled style. Lightweight precision studs reduce the weight of the boots on your feet, while the original Italian K leather allows for the ultimate comfort and feel.
The Speciali Elite is a premium edition of the classic Speciali, with 100% soft leather on the upper, and 100% aluminium studs.
Stealth
Created with speed, power and comfort in mind, the new Stealth boot is designed for players who take the lead on the pitch. A streamlined last and two lateral studs in the middle of the boot offer increased speed, while the carbon fibre shank and heel counter provide the power you need. Combined with cushioned insoles offering comfort, Stealth has all the assets that a player will need to outfox the opposition.
Umbro GT
Built using a one-piece Japanese Teijin micro-fibre to provide an incredibly lightweight, strong, streamlined boot, the new Umbro GT is built for the fast, stylish player. Available in a range of colourways, the Umbro GT also features Umbro's innovative A-frame cradle, which provides valuable support and protection to the middle of the foot.
Venom V Venom
Created with five-a-side in mind, the Venom shoe comes in black with a sharp yellow colourway. With longer studs to enhance grip on 3G playing surfaces, the boots also feature a special snug on the collar designed to keep out rubber chippings. Asymmetrical lacing and embossed areas on the shoe offer increased control, whilst lateral support frames provide comfort and support where needed.
STII
A sleeker, minimal, smarter, deadlier version of the Stealth boot, the new Umbro STII is sure to be popular with the crafty player on the pitch. Building on the design factors that made the Stealth so successful, the STII is available with either a leather or synthetic upper, both of which offer improved control, alongside embossed medial grooves for greater purchase. With outsole studs configured to provide greater traction and a cushioned insole providing more comfort, the STII allows players to concentrate on what they do best - beating the opposition, and looking great while they do it.
The Speciali has developed a reputation as a classic boot chosen by those players who favour simple elegance over modern designs. The boots show a traditional yet subtle integration of state of the art technologies, including a covered lacing which helps provide total ball control and unparalleled style. Lightweight precision studs reduce the weight of the boots on your feet, while the original Italian K leather allows for the ultimate comfort and feel.
The Speciali Elite is a premium edition of the classic Speciali, with 100% soft leather on the upper, and 100% aluminium studs.
Stealth
Created with speed, power and comfort in mind, the new Stealth boot is designed for players who take the lead on the pitch. A streamlined last and two lateral studs in the middle of the boot offer increased speed, while the carbon fibre shank and heel counter provide the power you need. Combined with cushioned insoles offering comfort, Stealth has all the assets that a player will need to outfox the opposition.
Umbro GT
Built using a one-piece Japanese Teijin micro-fibre to provide an incredibly lightweight, strong, streamlined boot, the new Umbro GT is built for the fast, stylish player. Available in a range of colourways, the Umbro GT also features Umbro's innovative A-frame cradle, which provides valuable support and protection to the middle of the foot.
Created with five-a-side in mind, the Venom shoe comes in black with a sharp yellow colourway. With longer studs to enhance grip on 3G playing surfaces, the boots also feature a special snug on the collar designed to keep out rubber chippings. Asymmetrical lacing and embossed areas on the shoe offer increased control, whilst lateral support frames provide comfort and support where needed.
Friday, 4 February 2011
UMBRO research part 3 (VS)
Umbro Vs is all about clashing two different football cultures together, and with the latest range, Umbro have looked at the worlds of five-a-side football in England and the surf and beach soccer culture in Huntington Beach, California. In the video above, we speak to football players from both Manchester and Huntington Beach to discover the similarities and differences in the way they both play the game.
UMBRO research part two (Umbro GT)
Built using a one-piece Japanese Teijin micro-fibre to provide an incredibly lightweight, strong, streamlined boot, the new Umbro GT is built for the fast, stylish player. Available in a range of colourways, the Umbro GT also features Umbro's innovative A-frame cradle, which provides valuable support and protection to the middle of the foot.
I love the style of these posters, the comic book look almost says you will be as fast as a super hero in these shoes, infact it does say that!
I love the style of these posters, the comic book look almost says you will be as fast as a super hero in these shoes, infact it does say that!
UMBRO research part one (are you fox or chicken)
I will start off by looking into previous campaigns by umbro starting with are your fox or chicken.
Basically this is a cleaver way of saying you will be faster than others if you wear umbro shoes, You being the fox and others without umbro boots being the chicken. I think this is a really good campaign, as its a strong idea and its quite memorable.
Basically this is a cleaver way of saying you will be faster than others if you wear umbro shoes, You being the fox and others without umbro boots being the chicken. I think this is a really good campaign, as its a strong idea and its quite memorable.
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