UMBRO want to advertise a shoe that is designed to be worn for everything except football so my idea is to base a campaign on an old song called these boots are made for walking. The song is used in TV shows and films constantly and also Jessica Simpson released a slutted up version not long ago that was used on the dukes of hazzard film so most people will know the song.
I am going to use posters and im also thinking of doing a story board for a tv ad using humor doing a slight parody of the Jessica Simpson music video.
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