A STUPID idea that a GOOD slogan came from

With the new shoes being the ones you would wear at all times off the football pitch you basicly live in them so i had a moment of madness and thought about the old women that lived in a shoe and thought i could make the new shoe into a house with the slogan PLAY IN UMBRO, LIVE IN UMBRO. 

I hate the idea but i think the slogan could really work and also it sells football boots too, Double wammy.